Портал Best Marketing предоставляет информационно-аналитические продукты по различным отраслям промышленности.
Цель портала Best Marketing своевременно обеспечить всех пользователей портала актуальной и точной информацией о рынках.
25 Декабря 2012
08 Февраля 2011
08 Февраля 2011
11 Января 2010
26 Декабря 2009
География исследования: | Россия |
Количество страниц: | 47 |
Стоимость, руб.: | 37 500 |
Способ предоставления: | электронный |
Confidentiality Agreement 2
Сontant 3
List of Diagrams, Tables and Charts 4
Executive Summary 6
1.0. Project Description 8
1.1. Site Functional 8
1.2. Site Particularities 8
1.3. Project Business Model 8
1.4. Advantages for People in Need 8
2.0.Marketing Analysis 9
2.1. Types of Market Segments 9
2.2. Geographical Structure of Market 10
2.3. Market Volume 11
3.0. Competitive Environmental 12
4.0. Marketing Plan 21
5.0. Organizational Plan 25
6.0. Financial Plan 26
6.1. General Assumption 26
6.2. Payroll Expenses 26
6.3. Capital Expenditure 26
6.4. Plan of Sales 26
6.5. Revenue 27
6.6. Variable Costs 27
6.7. Fixed Costs 27
6.8. Profit and Loss Statement 27
6.9. Cash Flow Statement 29
6.10. Financial Indicators 29
7.0. Sensibility Analysis 30
7.1. Changing of Fee for Donation 30
7.2. Changing in Capital Expenditure 32
7.3. Changing in Discount Rate 34
Appendix 1. Plan of Sales 36
Appendix 2. Volume of Sales 37
Appendix 3. Revenue 38
Appendix 4. Variable Costs 39
Appendix 5. Fixed Costs 40
Appendix 6. Profit and Loss Statement 41
Appendix 7. Cash Flow Statement 43
INFORMATION ABOUT THE «VTSConsulting» COMPANY 47
Tables
Table 1. Comparison of Crowdfunding Types 9
Table 2. GoFundMe (www.gofundme.com) 12
Table 3. Kickstarter (www.kickstarter.com) 13
Table 4. Indiegogo (www.indiegogo.com) 14
Table 5. Teespring (www.teespring.com) 15
Table 6. YouCaring (www.youcaring.com) 16
Table 7. Causes (www.causes.com) 17
Table 8. GiveForward (www.giveforward.com) 17
Table 9. Patreon (www.patreon.com) 18
Table 10. CrowdRise (www.crowdrise.com) 18
Table 11. Fundly (www.fundly.com) 19
Table 12. Sites People Visited Immediately before Competitor Sites 22
Table 13. Keywords from Search Engines of Competitors Sites 23
Table 14. Current Teams of Crowdfunding Platforms* 25
Table 15. Salary Fund 25
Table 16. General Assumption 26
Table 17. Payroll Expenses 26
Table 18. Capital Expenditure 26
Table 19. Plan of Sales 26
Table 20. Revenue 27
Table 21. Variable Costs 27
Table 22. Fixed Costs 27
Table 23. Profit and Loss Statement 27
Table 24. Cash Flow Statement 29
Table 25. Financial Indicators 29
Table 26. Sensitivity Analysis of Changes in Fee for Donations 30
Table 27. Sensitivity Analysis of Changes in Capital Expenditure 32
Table 28. Sensitivity Analysis of Changes in Discount Rate 34
Table 29. Plan of Sales 36
Table 30. Volume of Sales 37
Table 31. Revenue 38
Table 32. Variable Costs 39
Table 33. Fixed Costs 40
Table 34. Profit and Loss Statement 41
Table 35. Cash Flow Statement 43
Charts
Chart 1. Percentage of «successful» Money by Market Segments 10
Chart 2. Market Volume Dynamics 11
Chart 3. Strategic Canvas of Crowdfunding Sites 20
Chart 4. Revenue and EBITDA Dynamics, USD 28
Chart 5. Net Profit Dynamics, USD 28
Chart 6. Net Profit Dynamics due to Changes in Fee for Donations, USD 30
Chart 7. NPV Dynamics due to Changes in Fee for Donations, USD 31
Chart 8. IRR annual Dynamics due to Changes in Fee for Donations, % 31
Chart 9. Payback Period Dynamics due to Changes in Fee for Donations, months 32
Chart 10. Discounted Payback Period Dynamics due to Changes in Fee for Donations, months 32
Chart 11. NPV Dynamics due to Changes in Capital Expenditures, USD 33
Chart 12. IRR annual Dynamics due to Changes in Capital Expenditures, % 33
Chart 13. Payback Period Dynamics due to Changes in Capital Expenditure, months 34
Chart 14. NPV Dynamics due to Changes in Discount Rate, USD 34
Chart 15. Discounted Payback Period Dynamics due to Changes in Discount Rate, months 35
Diagrams
Diagram 1. Funds Raised Structure by Market Segments 9
Diagram 2. Funds Raised Structure by Regions 10