Аннотация

Содержание отчёта

• Confidentiality Agreement 2

   

  Сontant 3

   

  List of Diagrams, Tables and Charts 4

   

  Executive Summary 6

   

  1.0. Project Description 8

   

  1.1. Site Functional 8

   

  1.2. Site Particularities 8

   

  1.3. Project Business Model 8

   

  1.4. Advantages for People in Need 8

   

  2.0.Marketing Analysis 9

   

  2.1. Types of Market Segments 9

   

  2.2. Geographical Structure of Market 10

   

  2.3. Market Volume 11

   

  3.0. Competitive Environmental 12

   

  4.0. Marketing Plan 21

   

  5.0. Organizational Plan 25

   

  6.0. Financial Plan 26

   

  6.1. General Assumption 26

   

  6.2. Payroll Expenses 26

   

  6.3. Capital Expenditure 26

   

  6.4. Plan of Sales 26

   

  6.5. Revenue 27

   

  6.6. Variable Costs 27

   

  6.7. Fixed Costs 27

   

  6.8. Profit and Loss Statement 27

   

  6.9. Cash Flow Statement 29

   

  6.10. Financial Indicators 29

   

  7.0. Sensibility Analysis 30

   

  7.1. Changing of Fee for Donation 30

   

  7.2. Changing in Capital Expenditure 32

   

  7.3. Changing in Discount Rate 34

   

  Appendix 1. Plan of Sales 36

   

  Appendix 2. Volume of Sales 37

   

  Appendix 3. Revenue 38

   

  Appendix 4. Variable Costs 39

   

  Appendix 5. Fixed Costs 40

   

  Appendix 6. Profit and Loss Statement 41

   

  Appendix 7. Cash Flow Statement 43

   

  INFORMATION ABOUT THE «VTSConsulting» COMPANY 47

• Tables

   

  Table 1. Comparison of Crowdfunding Types 9

   

  Table 2. GoFundMe (www.gofundme.com) 12

   

  Table 3. Kickstarter (www.kickstarter.com) 13

   

  Table 4. Indiegogo (www.indiegogo.com) 14

   

  Table 5. Teespring  (www.teespring.com) 15

   

  Table 6. YouCaring  (www.youcaring.com) 16

   

  Table 7. Causes  (www.causes.com) 17

   

  Table 8. GiveForward (www.giveforward.com) 17

   

  Table 9. Patreon  (www.patreon.com) 18

   

  Table 10. CrowdRise (www.crowdrise.com) 18

   

  Table 11. Fundly (www.fundly.com) 19

   

  Table 12. Sites People Visited Immediately before Competitor Sites 22

   

  Table 13. Keywords from Search Engines of Competitors Sites 23

   

  Table 14. Current Teams of Crowdfunding Platforms* 25

   

  Table 15. Salary Fund 25

   

  Table 16. General Assumption 26

   

  Table 17. Payroll Expenses 26

   

  Table 18. Capital Expenditure 26

   

  Table 19. Plan of Sales 26

   

  Table 20. Revenue 27

   

  Table 21. Variable Costs 27

   

  Table 22. Fixed Costs 27

   

  Table 23. Profit and Loss Statement 27

   

  Table 24. Cash Flow Statement 29

   

  Table 25. Financial Indicators 29

   

  Table 26. Sensitivity Analysis of Changes in Fee for Donations 30

   

  Table 27. Sensitivity Analysis of Changes in Capital Expenditure 32

   

  Table 28. Sensitivity Analysis of Changes in Discount Rate 34

   

  Table 29. Plan of Sales 36

   

  Table 30. Volume of Sales 37

   

  Table 31.  Revenue 38

   

  Table 32. Variable Costs 39

   

  Table 33. Fixed Costs 40

   

  Table 34. Profit and Loss Statement 41

   

  Table 35. Cash Flow Statement 43  

   

  Charts

  Chart 1. Percentage of «successful» Money by Market Segments 10

   

  Chart 2. Market Volume Dynamics 11

   

  Chart 3. Strategic Canvas of Crowdfunding Sites 20

   

  Chart 4. Revenue and EBITDA Dynamics, USD 28

   

  Chart 5. Net Profit Dynamics, USD 28

   

  Chart 6. Net Profit Dynamics due to Changes in Fee for Donations, USD 30

   

  Chart 7. NPV Dynamics due to Changes in Fee for Donations, USD 31

   

  Chart 8. IRR annual Dynamics due to Changes in Fee for Donations, % 31

   

  Chart 9. Payback Period Dynamics due to Changes in Fee for Donations, months 32

   

  Chart 10. Discounted Payback Period Dynamics due to Changes in Fee for Donations, months 32

   

  Chart 11. NPV Dynamics due to Changes in Capital Expenditures, USD 33

   

  Chart 12. IRR annual Dynamics due to Changes in Capital Expenditures, % 33

   

  Chart 13. Payback Period Dynamics due to Changes in Capital Expenditure, months 34

   

  Chart 14. NPV Dynamics due to Changes in Discount Rate, USD 34

   

  Chart 15. Discounted Payback Period Dynamics due to Changes in Discount Rate, months 35

   

  Diagrams

  Diagram 1. Funds Raised Structure by Market Segments 9

   

  Diagram 2. Funds Raised Structure by Regions 10