Аннотация

Содержание отчёта

• RESEARCH METHODOLOGY

   

  LIST OF SCHEDULES, DIAGRAMS, TABLES AND SCHEMES

   

  1. SUBJECT OF RESEARCH

   

  1.1. Street outlets (Street food)

   

  1.2. Fast food

   

  1.3. Casual Dining

   

  1.4. Fine Dining

   

  1.5. Food Court

   

  2.GENERAL ECONOMIC SITUATION IN RUSSIA

   

  2.1. Population of Russia

   

  Number of population

   

  Social standards of living dynamics

   

  Largest cities

   

  2.2. Moscow and Moscow Region

   

  2.3. Saint Petersburg

   

  3. RUSSIAN MARKET OF PUBLIC CATERING

   

  3.1. Volume of Russian public catering market

   

  Dynamics by years 

   

  Dynamics by quarters

   

  Market volume in regions

   

  3.2. Public catering objects in regions

   

  3.3. Regional specific features

   

  4. VOLUME OF THE RUSSIAN PUBLIC CATERING MARKET

   

  4.1. Market dynamics by years

   

  4.2. Regional market structure

   

  4.3. Largest fast food networks in million-strong cities

   

  5. LARGEST PLAYERS ON PUBLIC CATERING MARKET

   

  5.1. Rating opf companies by number of outlets

   

  5.2. Opening plans

   

  5.3. Foreign companies

   

  McDonald’s 

   

  KFC  

   

  Subway 

   

  Burger King 

   

  Sbarro

   

  Starbucks 

   

  5.4. Russian companies

   

  Stardog!s

   

  Chaynaya lozhka

   

  Kroshka-Kartoshka

   

  Teremok 

   

  Podorozhnik 

   

  Traveler’s Coffee

   

  5.5. Healthy nutrition fast food

   

  Prime-star 

   

  Healthy food

   

  6. TRENDS ON PUBLIC CATERING MARKET

   

  6.1. Focus on regional development

   

  6.2. Russian filling of foreign fast-food

   

  6.3. Networking fast food prevailing

   

  6.4. Bunkruptcy of fast food market players

   

  6.5. Franchising scheme on public catering market

   

  Factors limiting franchising development

   

  6.6. Novelties on public catering market

   

  Soup fast food

   

  Arctic fast food

   

  7. STATE REGULATIONS OF THE MARKET

   

  7.1. Regulations

   

  7.2. Strategy of trade development in RF for 2011-2015 and until 2020

   

  8. CONSUMER PREFERENCES

   

  8.1. Eating out expenses

   

  8.2. Structure of public catering facilities visits

   

  Moscow residents preferences

   

  Consumer image of McDonald’s

   

  Preferences by location of public catering networks in cities

   

  9. FORECAST OF THE RUSSIAN FAST FOOD MARKET

   

  ABOUT INTESCO RESEARCH GROUP

• List of schedules

   

  Schedule 1. Dynamics of population of Russia in three forecast variants in 2011-2031, ths people

   

  Schedule 2. Dynamics of actual household disposable income of population and annual rate of growth in 2000-2012, %

   

  Schedule 3. Dynamics of constant population of Moscow for the 1st of January in 2001-2012, mln. peop.

   

  Schedule 4. Dynamics of actual disposable money income in Moscow by years  in 2003-2013* ths rubles

   

  Schedule 5. Per capita money incomes of population of Moscow in 2009-2013, ths rubles

   

  Schedule 6. Share of  eating out expenses of residents of Moscow for in 2000-2013*, %

   

  Schedule 7. Dynamics of constant population  of Saint Petersburg in 2001-2014* (actual as for 01.01.2014), mln people

   

  Schedule 8. Dynamics of constant population  of Leningrad region in 2000-2014* (actual as for 01.01.2014), mln people

   

  Schedule 9. Dynamics of average monthly wage of the resident of Saint Petersburg by years in 2002-2013, ths rubles

   

  Schedule 10. Per capita money incomes of the population of Saint Petersburg in 2007-2012, ths rubles

   

  Schedule 11. Share of expenditures for public catering services in total volume of expenditures for services in 2004-2012*, %

   

  Schedule 12. Dynamics of the Russian public catering market turnover and per capita in RF in 2003-2013

   

  Schedule 13. Dynamics of the Russian public catering market volume by quarters in 2007-2013, billion rubles

   

  Schedule 14. Russian fast food market turnover in 2007-2013, billion rubles

   

  Schedule 15. Average expenditures in public catering facilities in different regions of the world in 2007, 2012 and forecast for 2017, dollar/person

   

  Schedule 16. Russian catering market turnover in 2010-2013 and forecast for 2014-2016, billion rubles 

   

  List of diagrams

   

  Diagram 1. Dynamics of constant population  of Moscow Region as for January 1 in 2000-2013, mln people

   

  Diagram 2. Structure of Saint Petersburg population distribution by regions in 2013, %

   

  Diagram 3. Change of regional structure of public catering market turnover in 2008-2012, %

   

  Diagram 4. Structure of fast food market by size of cities in cost terms in 2013, %

   

  Diagram 5. Structure of facilities distribution of «Teremok» network by formats of enterprises in Moscow and Saint Petersburg in 2013-2014, %

   

  Diagram 6. Share of Moscow and Saint Petersburg in public catering market structure in 2008-2012, %

   

  Diagram 7. Russian residents stance on eating out, as on costly affair, in 2012, %

   

  Diagram 8. Structure of feeding arrangement of working Russian population during the working day, %

   

  Diagram 9. Structure of McDonald’s target audience, % 

   

  List of tables

   

  Table 1. Number of population in largest cities of Russia according to Census of 2002 and 2010 and  as for January1, 2013, ths people

   

  Table 2. Average monthly salary in Moscow in general and in cafes, restaurants by years in 2002-2013, rub

   

  Table 3. Per capita money incomes of the population of Moscow by months  in 2009-2013, rubles

   

  Table 4. Average monthly salary in St. Petersburg in general and in cafes, restaurants by years in 2002-2013, rubles

   

  Table 5. Volumes of public catering market turnover in regions of RF in 2008-2012, million rubles

   

  Table 6. Number of public catering facilities in 2011-2012, units

   

  Table 7. Largest fast food networks in million-strong cities

   

  Table 8. Largest fast food networks in Russia by number of outlets in 2012-2014, units

   

  Table 9. Financials of «Cofe Sirena» LLC, ths rubles

   

  Table 10. Largest networks on fast food market by number of franchising outlets as for March 2014, units

   

  List of pictures

   

  Picture1. Geography of burgers components of KFC, Burger King and McDonald’s production in 2014